You can't win em all...

This ad concept was actually a flop, meaning it unfortunately did not win the pitch. It was a complex pitch, where we were trying to achieve many things in one campaign and were unable to successfully do so. In retrospect we should have streamlined the ask but...

I did put it here for an honourable mention because I still think it had stoping power, humor and really leveraged cyberport's tagline as a "digital outfitter" We created a whole line that I would have loved to see hanging in public spaces; unfortunately, that did not happen but I hope you can still appreciate the fun factor.