Résumé

The shape of work changed. I learned how to bend it.

Three decades connecting creativity, experience and transformation.

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Years

Shaping brands, products and experiences since 1996

Brands

Across healthcare, mobility, technology, retail and culture

Transformation

People within an enterprise-wide change program

Senior Director / VP, Creative Technology & Transformation

Payer Sciences, Publicis Groupe

Enterprise discovery, workflow redesign, AI-enabled knowledge systems and transformation leadership.

Senior Consultant, Experience Strategy & Digital Transformation

Cognizant Netcentric

Experience strategy, global platform work, AI-assisted research, pitches and multidisciplinary alignment.

Executive Consultant, Experience Strategy & Governance

CGI

Executive research, governance redesign and business-value storytelling for complex enterprise systems.

Art Director UX/UI

move:elevator

UX capability leadership, digital products, workshops, journeys and demonstration experiences.

Senior Art Director UX/UI

Mindbox GmbH

Led the implemented redesign of the AOK PLUS Bonus App across UX, UI and platform libraries.

Lead Digital UX/UI

Wildstyle Network

Introduced formal UX methods and led work across HERE, Leica, Microsoft and Samsung.

Vice President, Art Supervisor

CDM New York

Global healthcare creative leadership, multidisciplinary teams and major brand launches.

Selected earlier creative leadership

Saks Fifth Avenue, Bloomingdale's, CafeMom and others

Retail, luxury, ecommerce, advertising, interactive design and creative-team leadership in New York.

Selected impact

Pitch wins

Major pitches won in the final Cognizant year

Account retained

Annual healthcare account renewed

Connected practice

Creative, experience and transformation

Skills + languages

The range behind the work.

Creative leadership

  • Creative direction
  • Art direction
  • Brand systems
  • Campaign development
  • Storytelling
  • Team leadership

Experience design

  • UX strategy
  • User research
  • Journey mapping
  • Service design
  • UX/UI
  • Prototyping
  • Design systems

AI + transformation

  • AI adoption
  • Workflow redesign
  • Discovery workshops
  • Change enablement
  • Governance
  • Executive alignment
  • Knowledge systems

Tools + practice

  • Figma
  • Adobe Creative Cloud
  • Miro
  • Rapid prototyping
  • Generative AI workflows
  • Facilitation
  • Pitch development

Languages

English
Native
German
Fluent
Hungarian
Fluent

Education

St. John's University, New York

B.S. Psychology and B.S. Criminal Justice, 1991-1995
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