Industry / Culture

Travel

Global brand communication shaped for specific audiences, languages and reasons to move.

01 selected projects

The design challenge

Travel brands need consistency at global scale while still speaking to people through local culture and context.

Keep the brand recognizable. Make the invitation culturally specific.

Globalbrand platform
Localaudience relevance
Movinghuman ambition

Selected work

Ideas in context.

Lufthansa print campaign01

Lufthansa

Global Advertising Solutions

Travel
Multicultural campaign

One project can belong to an industry, a discipline and a larger transformation story.

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