Microsoft at ADC
Microsoft Key Visual
Challenge:
Introduce a new product that combines tablet drawing features with a high end computer and a high price point to millennials
Idea:
Create a Studio Loft space at one of Germany's most prominent events to allow our audience to test this exclusive product first hand
Results:
Fascination and excitement over the product and features where immediate. Overwhelming interest and expanding pool of interested buyers resulted for the 3 day event.
Microsoft marketing material
Microsoft Ad
Microsoft Newsletter
Microsoft E-mail format
The booth Visuals
Front panel was made to look like the product was breaking out of the studio, since this was an exclusive showing. Spacing between letters was necessary to allow window frames.
Left Panel used another product with the key visual.
Pictures from the event
Runner up designs
