Kenneth Cole
Kenneth Cole NYC
A fashion attitude expressed through graphic restraint, product and culture.
- Industry
- Fashion
- Discipline
- Art direction and product
- Contribution
- Art direction · Campaign design
01
The situation
Fashion communication has to create desire immediately, but Kenneth Cole also brings a distinctive New York attitude and cultural point of view.
02
The move
The art direction uses product, graphic restraint and attitude as equal ingredients—giving the work enough clarity to sell and enough character to be remembered.
Product gets attention. Attitude gives it a reason to matter.Next projectLufthansa