Leica
Leica Rewind
A year of photographic culture compressed into a fast, ownable brand film.
- Industry
- Consumer Technology
- Discipline
- Social film
- Contribution
- Concept · Creative direction · Social film
01
The situation
The work called for social film that could feel native to consumer technology while remaining unmistakably connected to the client.
02
The move
The response connects concept, visual system and execution as one idea—designed to stay coherent as the work moves across formats and moments.
A year of photographic culture compressed into a fast, ownable brand film.Next projectBMW Connected Drive